The concept of topical authority would not have developed so successfully if it were not for artificial intelligence and especially machine learning. Google robots are getting better at understanding user intentions and matching appropriate content to them. Topical authority and Google algorithms In the context of websites and content creation Google algorithms in particular Panda and Hummingbird are of great importance. Panda algorithm The Panda algorithm focuses on the quality of a website's content. The algorithm's task is to reduce the visibility of websites with lowquality content. Panda on the other hand promotes websites containing unique substantive extensive content.

Hummingbird algorithm Google Hummingbird According to the Koliber algorithm the content published on the website should include not only main keywords but also LSI keywords semantic keywords . Semantic keywords are expressions related to the phrase for which we position the website. Therefore if we Country Email List want to gain in the eyes of Google we must describe a given topic in detail taking into account various issues. topical authority High topical authority what to pay attention to? What does content with high topical authority look like? How to create highquality content and get the desired results? This is a complex topic but we have prepared some tips. Topical authority and content topics.



The first stage of content creation is the selection of topics. If we produce custommade furniture let's make sure that the website contains content related to a given topic. If we specialize in internet marketing let's publish content on this topic. Topical authority and text length It is important to speak in detail on a given topic comprehensively discuss the issue and raise various threads. In this case longer texts are necessary. It is assumed that the standard number of text characters on the Polish market is approximately k zzs. If we are writing about dumplings for example the headings of our text may look like.