To publish false opinions, i.e. commissioning people who have not used your product to create positive testimonials. Posting false consumer opinions and recommendations, such as liking them on social media or having others post them who may know this. Imagine you have been searching for weeks for the perfect pair of jeans from an American manufacturer in a classic cut that fits your taste. s color. You can find them on e-store websites. However before you decide to buy a product you will check its parameters - dimensions material and price right? This may have happened to you more than once while using other products. What if we turned.

This around? You go to a company store because there's a store in the mall near your city and find the jeans of your dreams. You measure them and they fit like a glove. However, before Chinese Thailand Phone Number List you decide to go to checkout you will check the prices on the internet. It turns out there are better offers out there. Where you buy The decision may be influenced by other circumstances but let's focus on the phenomenon described In our digital industrial world this phenomenon is called the Effect of Online Research and Offline Buying . The coexistence of traditional sales and e-commerce.



Has brought many new problems and challenges to store owners. Today we will try to answer these questions. Threats to e-commerce Many e-commerce owners do not consider that these two forms of sales are intertwined. Omni-channel activities should be a mandatory element of marketing and sales strategies. Effectors are a real threat to e-stores while reverse or see offline buy online are their allies. So how to effectively use effectivity in e-commerce to avoid becoming a victim of it? What is effectivity? Let’s face it. Today when you need.