Consideration set. What is it about? For example, if you want chocolate - there are three answers, what kind of chocolate it can be, you need a new dress - three answers, where you can buy it, you need a credit card - three answers, where you can try to open this credit card. Of course, it can be 5-7 options, but for an ordinary consumer who does not live in your market every day, and for a business consumer, this first Consideration set, from which he chooses, usually consists of 3 items.


It is very important to get into this category, because you overcome the first barrier, and then the consumer considers your product as an option. . After the sale, marketing does not end, but in Betting Email List most cases only begins, because the customer experience begins. And what then? After I've shopped at a new supermarket, after I've had a delivery, where do I go with those products, how do I feel with this experience? After I open this credit card, how convenient am I? What happens after I change the fuel supplier for my logistics company?




And you may be surprised, but this is precisely the task of marketing - to form, build this experience. If you think about what kind of experience will be formed - you have a chance for repeated purchases, Loyalty Loop, and the client will not go to the selection again, will not choose again. If the experience is bad, even with a new choice, you can improve to the point that the client will not even consider you. This is the task of marketing: so that with the appearance of each new trigger - something needs to be bought, some problem solved - the client uses the choice he made earlier and no longer thinks about other options. So if you build a great experience, if your existing customers are with you completely, you need to spend less to attract many new ones. Therefore, now marketing must first of all be responsible for what kind of customer experience we create for the consumer.