Take responsibility when speaking Because we live in a society where conservatism still strongly prevails, actions with LGBTQIA+ representation or aimed at this audience can generate rumors and, in certain situations, even crises in the brands that propose it.

 Therefore, the choice of the message in favor of diversity must be genuine, natural and in line with what the company believes and practices. The favorable Bank Email List discourse is as important as the consistency of the positioning in the possible negative company may receive to its actions. Without making this commitment, it will be difficult to maintain the brand's position as a champion of diversity. 

The key word for this is preparation. It is important that the company recognizes the need to be prepared to adequately manage any type of crisis that may arise. Marketing must also handle these cases with the utmost caution, so that an adverse situation does not generate another type of problem. 4. Interact with the audience to really understand them One last valuable tip to do well in this niche: when in doubt, ask .