Enables data scientists and data collection platforms to organize and categorize behavioral signals into taxonomies of meaning. From there, media buyers and marketers can segment audiences based on interests and intent. For example, a home and bedding brand might segment audiences based on their interests (outdoor furniture) or goals (kitchen remodel.

You can then activate these segments at Job Function Email List scale through a variety of initiatives, whether it's targeting consumers with a message that speaks to their interests on social media, personalizing their experience when they visit their web page, or to encourage them to sign up for a loyalty program. If a consumer shares a photo of a beautiful patio on Houzz.



Chances are they're looking to improve their outdoor space. This is the perfect opportunity for a Home Garden brand to target it with an advertisement for its new line of outdoor rugs. Deploy intelligent strategies throughout life Because the data is realtime, marketers can track their audience's evolving interests and seamlessly transition them to a new buying segment.