The subtitle "or marketing in Polish in the st century", although it would fit perfectly there. The author is a consultant and one of the most famous Polish marketers, as well as the author of numerous publications in the industry press and the originator of my very favorite fanpage "bareizmy eternally alive". I really liked the fact that the book discusses the topic of marketing in Polish companies in the context of relationships with sales, management or customer service - marketing in this book is part of a larger whole, not a silo. I especially recommend this book to people who work in B C marketing and are not thrilled with what their marketing looks like.

Perhaps this book will be ammunition for you to change for the better. Mateusz Czech How has marketing evolved? Why is marketing not sales? Why is marketing the ability to Business Owner Phone Numbers List manage your own pond? Jacek describes the beginnings of marketing in Polish conditions, while respecting the unchanging laws of marketing. Every marketing adept should master the ability to create and manage their own lake. "Viral. How to spread ideas and create viral content", Piotr Bucki Anna-Maria Wiśniewska  the value of this book, which is probably the only one of its kind on the Polish market.



Piotr breaks down the reasons for the creation of viruses into prime factors, supporting it, as usual, with a huge amount of knowledge about the functioning of the human brain, our habits, cognitive errors and other curiosities. Anyway – read it for yourself. Piotr Bucki I know, you will think that I am behaving like a university lecturer who tells you to read your own book during classes. But whatever! I can accept it on my face. This is a book into which I put my whole marketing heart and of which I am extremely proud - but which, above all, contains scientifically verified.