Approximately $10000. It became one of the best-selling mobile phones in different countries that year. When Sony Ericsson's marketing campaign became known the feedback was mostly positive. At the time this type of marketing was still new and the astonishing creativity displayed by Sony Ericsson in this campaign raised few ethical or legal issues at the time. Four years later when BlackBerry tried to do something similar protests against this marketing approach had grown significantly. Previous article Return to main article: Between Sneaking and Sneaking This entry was posted by below on year month day.

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